Video SEO: How to Optimize Video content for Search Engines

Video is growing in popularity and is now an important part of many business’es online marketing strategies. If you are using video for your business, follow these steps to ensure your video is supporting your SEO plan.

  • Filenames – The filename of your video should be one of the first things you optimize. Choose a file name that supports your SEO focus, but keep it short and user friendly also.
  • Text Transcripts and Associated Copy – Search engines can’t watch your videos to understand what they’re about, so when you embed a video on your webpage make sure you surround it with relevant copy or transcripts of the video.
  • Use Hosting Services (multiples) – Whether you host your own videos or not, you should syndicate your videos to as many major video sharing sites as possible. Your video is more likely to appear in Google results from their site than your own (in most cases).
  • Video Meta Data – As with most media, videos have meta data elements that can be optimized such as titles, descriptions and keywords (especially easy when using 3rd party hosting sites)
  • Use “Video” as a Keyword – When most people search for videos, they naturally add “video” to their query, so don’t miss this obvious keyword opportunity.
  • Video Sitemaps – Search engines like Google now allow you to specify video URLs in sitemaps to help them index your videos in their video search service. Visit Google’s video sitemap help guide for details.
  • Social Media Engagement Tools – When you embed your video content into your website, ensure you make use of the various social media tools (bookmarking, ratings, comments etc).