Search Engine Optimization (SEO)
PR, More Traffic, SEO, ROI, Top Rankings… abbreviations and words that some people don’t understand, but still want them! Why? Simply because they are SEO’d a lot! Even if you paid $20k for a custom website and it looks awesome, having a single visitor a day, including yourself – is not cool. With about half billion online searches every day and so many social media networks that keep people connected even when flying above the Pacific, there is enough room for any website to rank high in the search engines. If you want your website be visible, just unhide it properly. SEO is not a magic. SEO is not a rocket science. “SEO is fundamentally a set of methodologies that make it easier for search engines to find, include, categorize and rank your web content.” ~ Lee Odden. So, SEO itself doesn’t bring any visitors to your website, its aim is to unveil the content of your website, to make it “VISIBLE”.
SEO is all too often focused on text based web page strategies, but the modern web is a lot more than just words on a page and, to say the truth – a text based web page doesn’t really need SEO, it is SEO’d by default if that contains any useful info. In other hand, SEO for Multimedia and Rich Media is crucially important, because multimedia content doesn’t feed any search engines with keywords if it is not optimized to do that. Video SEO, Images / Photos SEO, Audio SEO are different SEO fields and need a different approach. Creative media professionals, photographers, videographers, musicians, composers aren’t covered by most of SEO companies offering S.E.O. services, even though they pretend to. That’s not because they don’t want to, but simply because they are not in the Multimedia and Rich Media market. Most companies offering SEO services are mainly providing them to highly competing industries and corporations while small firms and individuals are not ready to spend a lot of money on SEO.
oQeySites SEO is different. We are in the Multimedia market, we are constantly working with photographers, images, video and music content and we know how to get them found by search engines. Photo and Video Plugins made by oQeySites are already optimized to show search engines exactly what they are looking for. Even so, you may need some time to organize your multimedia content and we may help you. We will also collect and post specific info and tips on how to SEO your websites accordingly to its multimedia content types. In order to get a quote on a specific task, please feel free to contact us.
Recent Blog Posts
Audio SEO: How to Optimize Audio for Better Rankings
Pretty much similar to Video SEO... Audio Files Names - As with Video and Images, start your audio SEO with your file names. Make sure your keyword focus is represented in the names of your audio files. Text Transcripts and Associated Copy - Audio like video is very hard for search engines to index directly, so content...
Video SEO: How to Optimize Video content for Search Engines
Video is growing in popularity and is now an important part of many business'es online marketing strategies. If you are using video for your business, follow these steps to ensure your video is supporting your SEO plan. Filenames - The filename of your video should be one of the first things you optimize. Choose a file name...
Photography SEO: How to Optimize Images for Search Engines
Photo / Image SEO is the most obvious strategy that is often forgotten by website owners. That would be fine if your business is not photography and is not photo industry related. Otherwise, this would be at least inexcusably. A photographer that does not optimize images for search engines is either very famous and already SEO'd, trying...